Field-tested guides and original data on healthcare go-to-market and patient acquisition — the same thinking we run for clients, written down. No gates.
Healthcare display CTR is usually under 1%. Our contextual campaigns sustain 10%+ at ~$0.11 a click — the data, the why, and how to get there.
AI phone agent vs answering service vs front-desk hire — answer rate, booking, cost, and HIPAA, from an operator who's deployed them.
An 8-point scorecard, the five categories of solution, and the red flags — vendor-neutral, no fake rankings.
An operator's honest category map — five archetypes, selection criteria, and who each type actually fits.
The per-specialty math on unanswered calls, slow follow-up, and no-shows — five to six figures a year before any ad spend.
Three models sold under one word — what each really delivers, and when you shouldn’t hire us.
Google captures demand, Meta creates it — with the real CTR numbers from campaigns we ran.
Fully-loaded SDR cost, ramp time, and when each path wins — from an operator who's been both.
The 6–10 person committee, the five silent vetoes, procurement prep, and the CFO's ROI case.
The three missing structures — success metric, economic buyer, conversion clause — and a pilot agreement skeleton.