Go-to-market for healthtech founders & clinic owners

Healthcare
sells slow.
We make it
fast

We've sold AI into clinics and SaaS into the Fortune 500. Now we run that playbook for healthtech founders and clinic owners, and book the meetings.

A revenue-generating pipeline in under 90 days.
Book a Growth Audit → See the case studies

30 minutes. You leave with the plan — whether we work together or not.

A few teams we've personally run growth for
Bitlab
Dripify Voxira Caesar Health Genoplex Therapy4Me Tipsy Putt
Optimy
47creatives

Two ways healthcare revenue stalls. Which one is yours?

Healthtech founders

Your runway is shorter than your sales cycle.

  • A 6–18 month sales cycle, eating runway you don't have.
  • Pilots that praise you, then quietly never convert to paid.
  • One excited clinician, and five silent vetoes behind them.
  • HIPAA, SOC 2, and procurement reviews that freeze a "closed" deal for months.
  • A CFO who wants the ROI proven before the soft benefits even land.
See what we do for founders →
Clinic owners

You're not short on leads. You're losing them at the front desk.

  • Up to 30% of calls unanswered, each one booking a competitor instead.
  • A two-hour follow-up on a lead that needed five minutes.
  • Agencies billing for clicks while your chairs sit empty.
  • No-shows quietly draining $150K+ a year.
  • Online reviews deciding your reputation before a patient ever calls.
See what we do for clinics →
Every channel

Four ways to reach a buyer. We run all four.

They already know you They don't — yet 1 : 1 · Private 1 : ∞ · Public
1 : 1 · PrivateThey know you

Warm outreach

Re-engage the people already in your world: past leads, referrals, your network.

06AI Sales / Follow-Up Agent→ 05CRM Build & Migration→ 09Sales Training & Enablement→
1 : 1 · PrivateThey don't, yet

Cold outreach

Start the right conversations with people who've never heard of you.

02LinkedIn Outbound Engine→ 03Cold Email Infrastructure→ 08Marketplace & Niche GTM→
1 : ∞ · PublicThey know you

Post free content

Show up where buyers already pay attention, and earn the room.

10Content Production→ 07Podcast-as-Pipeline→ 01Positioning & Messaging→
1 : ∞ · PublicThey don't, yet

Run paid ads

Buy attention on demand and reach the whole market this week.

04Paid Acquisition→ 11Conversion Funnel & Offer→ 12Analytics & Growth Modelling→
Case studies

The work speaks.

Real engagements, real numbers, real client words, straight from the calls.

AI phone agent for clinics

From cold start to paying clinics — and a $6.2M Series A.

We built the entire go-to-market from zero. LinkedIn outbound and Meta lead-gen fed intro calls, live demos, and signed contracts. We led with the money clinics bleed to missed calls — not features. Result: 12 clinics signed with zero case studies, before the product even worked, and a $2.1M pipeline in under 8 months.

$6.2M
Series A raised on the traction we built
12
clinics signed (~$160K ARR), before launch
150+
qualified clinic leads generated
LinkedIn (HeyReach) · Cold email (Instantly, Folderly) · Meta Ads · Close CRM · Calendly
Read the full case study →
AI healthcare platform

A ~$640K ARR clinic pipeline, built on a $0 ad budget.

Before
  • No paid budget and no repeatable top-of-funnel.
  • A skeptical, slow-moving clinical buyer.
  • Interested leads going cold between touches.
After
  • ~$640K ARR pipeline across 67 clinics.
  • 2,600+ leads — 98.5% non-paid.
  • Live ModMed & Athena marketplace listings competitors can't match.
LinkedIn outbound · The Operators Podcast · Close CRM · EMR marketplaces
Read the full case study →
160+
enterprise accounts closed
850+
seats sold across the Fortune 500
~13×
user-base growth
Dripify
LinkedIn B2B Sales Automation Platform

First salesperson hired. The enterprise motion, built from scratch.

Anatolie went in as Dripify's first dedicated salesperson — landing and expanding a global software account into a 280-seat deal — then trained the teams, running live enablement for ~500 users across 7–8 regional orgs. Training is why the seats renewed.

"Many thanks for working with us on the platform. You have a clear explanation and also share best practices… we truly appreciate your time and effort."Karim · enterprise enablement session
Read the full case study →
Tipsy Putt
~50%
conversion, up from 30%
~$30K/yr
CRM cost saved
65,000
contacts cleaned
CRM migration + outbound

Rebuilt Tipsy Putt's revenue stack — and cut the fat.

We migrated Mailchimp to HubSpot (17 forms rebuilt, booking integration, automations), stood up a deliverability-first cold-email engine for corporate events across 10 warmed domains, then consolidated the whole stack onto GoHighLevel to kill redundant cost.

"Our conversion rates are close to 50% now, instead of 30%… it saves a lot of time and allows for a higher volume of follow-ups."Anna Sargent · operations lead
Read the full case study →
“
Genoplex · AI healthtech · Bitlab partnership
It's almost triple the benchmark I've been told for our industry.
Christopher Leidli · CEO

As Bitlab's go-to-market partner, we helped take an AI healthtech platform from idea to a working product in under two months — after two agencies failed — then ran the ongoing growth engine across SEO, Meta and Google ads, and content.

Read the full case study →
Genoplex
~3×
ad CTR vs. benchmark
<2 mo
idea → live product
1
joint patent filed
The system

The machine behind the meetings.

Blueprint 01

Action Plan

The exact order we build in. Validate → prove → scale.

The Action Plan blueprint diagramOpen the interactive blueprint →
Blueprint 02

Acquisition Machine

Strangers in, customers out. Traffic → trust → close → flywheel.

The Acquisition Machine blueprint diagramOpen the interactive blueprint →
Pricing & engagements

Same engine. The difference is who runs it.

Run by your team, by us, or by our whole crew. Scope and pricing are set in the audit, once we've mapped the work — and the risk stays ours: founders start with a scoped 30-day pilot, and clinics get a books-more-than-it-costs guarantee in writing.

Done-With-You

Growth Systems

For teams with the people to run it, who need the machine built right the first time.

We build your outbound, content, and CRM, train your team, then hand over the keys.

  • Positioning, offer, and the sales argument
  • Outbound + cold-email infrastructure, stood up
  • CRM built with pipeline stages and automations
  • Playbook documented, your team trained
  • 30 days of support after handoff
Build my system → See everything included →
Most chosen
Done-For-You

Fractional Growth Lead

For founders and clinic owners who want it run for them, not taught.

Everything in Growth Systems, plus we operate the engine end to end and report on the numbers every week.

  • Everything in Growth Systems, plus:
  • A dedicated growth lead, embedded as your team
  • LinkedIn + cold email, run daily for you
  • Meta & Google lead-gen and content, managed
  • Pipeline worked to booked meetings on your calendar
  • AI follow-up, reactivation, and weekly KPI review
Run my growth → See everything included →
Enterprise

Full Growth Engine

For funded teams and multi-site groups that need volume.

Everything in Fractional Growth Lead, plus a full dedicated crew executing across every channel at scale.

  • Everything in Fractional Growth Lead, plus:
  • A dedicated SDR team, content editors, and media buyers
  • Volume across outbound, paid, content, podcast, and marketplace
  • Custom AI agents and deep integrations
  • Quarterly growth modeling and forecasting
  • Guaranteed response times, a dedicated team, and a shared Slack channel
Scale my pipeline → See everything included →
Explore every mechanism in depth →
Recommendations

What it's like to work with us.

From the managers, clients, and partners who've worked with Anatolie.

"You taught me a lot about LinkedIn automation — how to prospect and actually create value for cold prospects so they trust us. Before, we had no real foundation; since working with you, we've paved a clear path to automated, booked appointments."

David BaljiDavid BaljiFounder · AG MediaAG Media

"The creative Anatolie's team produced is working really well — honestly, the numbers are insane."

Christopher LeidliChristopher LeidliCEO · GenoplexGenoplex

"Anatolie is an expert at the LinkedIn automation game. I had a handful of admissions directors to reach — and through the automation, completely hands-off, I got in front of them and booked meetings. It looks super technical, but he breaks it down so it just makes sense. Phenomenal."

Logan BusicLogan BusicFounder · Busic DigitalBusic Digital

"The email sequencing Anatolie set up is already working — a couple of my contacts replied to the automated follow-up, and it lands in their inbox looking exactly like a normal personal email."

Anna SargentAnna SargentOperations lead · Tipsy PuttTipsy Putt

"We love that the AI phone agent captures leads even outside office hours — and there's a whole customer-service side to it. Genuinely valuable for the practice."

OMOffice ManagerOphthalmology practice

"The AI phone agent is going to revolutionize how we run our practice, for sure."

DKDr. KelechiLead Physician · Supreme Care Medical

"Perfect — thank you so much. This was genuinely good work from Anatolie."

Shoukri KattanShoukri KattanFounder & CEO · Caesar HealthCaesar Health

"The AI voice agent Anatolie's team set up is so good — I hung up and could have kept talking to her all day. Just the way she was breathing, I felt like I was talking to a real person."

KVKelly ViensPractice Manager

"I appreciate how Anatolie executed without consuming a lot of my hours — and the whole team is great to work with."

Christopher LeidliChristopher LeidliCEO · GenoplexGenoplex

"Each time we talk, it confirms you're the right person to collaborate with on LinkedIn and Dripify. It's beneficial to lean on you as a lead-generation resource."

DDeanCielo Mobile · lead generation

"The automated email and text sequencing Anatolie built for us is perfect — it puts technology to work in our favor instead of us trying to do every follow-up manually."

Anna SargentAnna SargentOperations lead · Tipsy PuttTipsy Putt

"On our first call Anatolie was sharp — always asking the right questions to put you on the right track. He reworked my LinkedIn profile, helped me create my avatar, and set up my automation. The numbers on that automation are insanely high, higher than I expected even being optimistic."

Alaaddin ElshazliAlaaddin ElshazliFounder · Viral Visuals

"The AI phone agent Anatolie's team deployed for us was very capable of answering all of the questions — even when patients asked about specific procedures — and the scheduling side was easy, too."

OMOffice ManagerOphthalmology practice

"Anatolie is a real pro — with great work ethic, attention to detail, and an impressive performance."

Konstantin DereshKonstantin DereshFounder · client47creatives

"The discovery and research Anatolie did for us was brilliant — consistently sharp, genuinely valuable insights that moved us forward."

Shoukri KattanShoukri KattanFounder & CEO · Caesar HealthCaesar Health

"Anatolie is one of the most resourceful, strategic, and forward-thinking professionals in the space — a rare blend of creative intuition and systems-level thinking, always finding the root of a challenge and architecting scalable solutions that deliver real results."

Val FanVal FanND3

"The ads Anatolie's team created are getting click-through rates around 7.5% — way above any industry benchmark. The creative is clearly working."

Christopher LeidliChristopher LeidliCEO · GenoplexGenoplex

"I had the pleasure of working with Anatolie at Optimy and was always impressed by his proactive mindset and strong work ethic. He consistently brought fresh ideas to the table and showed great initiative."

Chloe WongChloe WongCustomer Success Manageroptimy

"Since Anatolie set up our automated email and text follow-ups, our conversion rates are close to 50%, up from 30%. Now all I have to worry about is calling the person — the system handles the rest."

Anna SargentAnna SargentOperations lead · Tipsy PuttTipsy Putt

"You have a clear explanation and also share best practices… we truly appreciate your time and effort."

KKarimEnterprise enablement

"What Anatolie and the team built for our launch is very impressive — it keeps growing, and we're seeing almost triple the click-through benchmark for our industry."

Christopher LeidliChristopher LeidliCEO · GenoplexGenoplex

"Already, this is way better, at least for me, than the two tools I'm able to use right now."

JAJulio AcostaOwner · mental-health practice
Who's behind your growth

Growth and engineering, at the same table.

Most agencies hand you an account manager. You get two operators: the one who takes your product to market, and the one who builds it. Switch sides.

Anatolie Clevan presentingAnatolie Clevan — Canadian Armed ForcesAnatolie Clevan
WHO RUNS YOUR GROWTH

Sold to clinics.
And the Fortune 500.

Anatolie Clevan · Founder, LeadsACE · CMO & Co-Founder, Caesar Health

An engineer builds systems that don't break. An officer executes when the plan meets reality. An operator who's sold into clinics and the Fortune 500 knows what your buyer needs to hear. Structural engineering at the University of Waterloo, an Engineer Officer in the Canadian Armed Forces, then CMO of Bitlab — where he built a healthcare go-to-market engine from zero: CRM pipelines, LinkedIn outreach, cold-email systems, EMR marketplace listings, and an AI content pipeline.

LeadsACE grew out of that work — an independent growth agency and go-to-market partner to Bitlab.

BackgroundWaterloo EngCanadian Armed ForcesCMO, Bitlab

Sold both sides. AI software into clinics, SaaS into the Fortune 500 — he knows your buyer and your compliance reality.

Built the engine from zero. CRM pipelines, LinkedIn outbound, cold email, EMR marketplace, and an AI content pipeline — the whole machine.

Executes under pressure. Engineer Officer in the Canadian Armed Forces — plans that survive contact with reality.

$6.2M
Series A taken to market
850+
enterprise seats sold
~$640K
ARR pipeline, $0 ad budget
1K→12K
LinkedIn in 16 months
50K+
social audience built
3
active podcasts
Shoukri Kattan
WHO BUILDS YOUR PRODUCT

20 years of shipping.
Zero compliance failures.

Shoukri Kattan · Founder & CEO, BitLab

Former Director of Engineering at Ericsson, leading 100+ engineers across four continents for Apple, AT&T, and TELUS. Serial entrepreneur with two successful exits. Founded BitLab in 2013 as a healthcare venture studio. Has personally architected and shipped 50+ products — none have failed a compliance audit. Portfolio companies have raised $100M+ collectively.

Currently building and operating Caesar Health, a 7-agent AI platform automating end-to-end medical practice operations in HIPAA-compliant clinics. Board member at Scope Technologies Corp. (CSE: SCPE), a quantum security and AI company.

Led delivery forAppleEricssonAT&TTELUS

50+ products. HIPAA, SOC 2, and FDA-class compliance baked in from day one — not bolted on at the end.

Director-level leadership. Full-stack technical ownership: architecture, hiring, vendor management, and hands-on code review.

Startup rescues. Took over projects after two previous agencies failed — delivered working prototypes in 60 days.

20+
years in tech
50+
products shipped
$100M+
raised by portfolio
100%
audit pass rate
2
successful exits
4
continents
Book a Growth Audit → Visit BitLab ↗

Questions, answered.

Do you work with clinics, or only healthtech companies?

Both. We run growth for the companies building healthtech and the clinics and practices buying it — founders taking a product to market, and owners filling a calendar. We'll consider adjacent regulated B2B, but healthcare is where we're worth the most to you.

What's the difference between the three service levels?

Who does the work. Done-With-You: we build it, your team runs it. Done-For-You: we run it. Enterprise: our full crew executes at scale.

What does "revenue in under 90 days" actually mean?

With a clean offer, our engine starts producing qualified conversations within weeks of going live, and booked, revenue-generating meetings inside the first 90 days. We've generated 20+ qualified leads in a single week from outbound alone, with no ad budget. And we put skin behind it: founders start with a scoped 30-day pilot — if the pipeline isn't taking shape, you walk, with no commitment past the pilot. Clinics get it in writing: if the system doesn't book more than it costs, we keep working free until it does.

Do you actually sell, or just set up tools?

Both, depending on tier. At Done-For-You and Enterprise, the deliverable is booked meetings and closed deals, not just a configured tool.

How are you different from a generic lead-gen agency?

We've sold AI software into clinics and SaaS into the Fortune 500. We know your buyer, your compliance reality, and your sales cycle. Generalists don't.

Let's talk

Stop guessing at growth.
Let's build the engine.

Book a free 30-minute growth audit. Leave with a real plan, whether we work together or not.

Book a Growth Audit →