For HealthTech & MedTech founders

Your product is ready. Your calendar isn't filling.

Not because the product's wrong. Healthcare just doesn't buy like other markets:

  • No single buyer — a 6–10 person committee, each with a veto
  • A process that punishes the unknown
  • A clinical audience that trusts no one by default
  • Most marketers have never seen an EMR

We've sold the hard stuff, into clinics and the Fortune 500. We book the revenue before your runway runs out.

A revenue-generating pipeline in under 90 days.

Free 30-min audit. Leave with a committee map and a 90-day plan, yours to keep whether we work together or not.

HealthTech & MedTech teams we've personally run growth for
Voxira Caesar Health Genoplex Dripify
Bitlab
The real bottleneck

The hard part of healthcare
isn't the technology.

Six walls between you and a signed deal ↓

6–10 vetoes

Clinical, IT, security, finance, procurement. A one-persona pitch dies in committee.

Pilot purgatory

No ROI instrument, no purchase order. "Interesting" is where deals go to die.

The EMR gate

Can't speak to Epic, Cerner or athenahealth? The call ends before value comes up.

~8-month cycles

Deals run 2–4 quarters. You burn runway chasing them the wrong way.

Generalists make it worse

They sell traffic and vanity metrics. Your buyer needs clinical proof and economics.

Compliance first

SOC 2 and HIPAA show up in the first diligence pass now, not the last.

How we fix it

The Built-to-Booked engine. Four stages.

Stage 1 — The GTM Audit

Before we send a single message, we research your market the way your buying committee and your competitors do, then hand you a diagnostic with prioritized fixes and a 90-day plan.

  • ICP & buying committee. Who really signs: clinical, IT/security, finance, procurement, and what each needs to hear.
  • Positioning & messaging. Your claim and wedge against the competitors winning the deals you lose.
  • Sales argument & ROI. Whether you have a quantified value model a CFO can sign off on.
  • EMR & compliance readiness. Your Epic/Cerner/athenahealth integration story, SOC 2 and HIPAA posture.
  • Pipeline & funnel. Demo-to-pilot-to-signed conversion, cycle length, and where deals stall.
  • Outbound infrastructure. Domains, deliverability, and how your LinkedIn and cold email are set up.
  • Proof & assets. Case studies, references, and the before/after data a committee actually trusts.
  • Tracking & CRM. Stage hygiene, attribution, and the numbers you can take to your board.

You keep the diagnostic and the 90-day plan to first signed revenue, whether or not we work together.

Stage 2 — Position for the committee
  1. Map the committee, not a persona. We message clinical value, economic ROI, and IT/security reality in one motion, so every veto-holder hears their version of the win.
  2. Lead with EMR & compliance fluency. We name the integrations and frameworks your buyer cares about, so trust lands in the first 30 seconds instead of the third meeting.
Stage 3 — Build the outbound engine
  1. Outbound that lands. LinkedIn and cold-email infrastructure engineered for deliverability and specialty-tailored sequencing, not spray-and-pray.
  2. Channels tuned to your motion. Paid, podcast-as-pipeline and events where your buyers already pay attention, added only when they fit.
Stage 4 — Convert pilots to signed
  1. Instrument pilots for ROI. Every pilot ships with the metric that turns "interesting" into a purchase order, so deals move instead of stalling.
  2. Run the pipeline to signed. A CRM where every stage is tracked, AI-assisted follow-up so nothing leaks, and weekly numbers you can take to your board.
Who this is for
  • Technical or clinical founders with a real product
  • No repeatable way to fill the calendar
  • Burned by a generalist or offshore lead-gen shop
The four stages
1 · GTM audit & 90-day plan
2 · Position for the committee
3 · Build the outbound engine
4 · Convert pilots to signed
Proof: loss-aversion positioning drove 150+ qualified clinic leads for an AI phone-agent product and helped raise a $6.2M round.

Already burned by an agency?
You're our favorite founder.

You've paid a generalist or offshore lead-gen shop that didn't understand healthcare.

Drained budget, quiet calendar.

We're the senior, healthcare-native alternative. We've sold the hard stuff.

We fix what they broke and build the engine that should've been there from the start.

Anatolie Clevan presentingAnatolie Clevan — Canadian Armed ForcesAnatolie Clevan
Who runs your growth

Engineering discipline. Military grit. Marketing obsession.

Founder, LeadsACE · CMO & Co-Founder, Caesar Health

I'm not an agency that runs campaigns from a dashboard. I'm the operator who's actually sold the hard stuff:

  • First salesperson hired: 160+ B2B accounts closed — anchored by a 280-seat Fortune 500 deal
  • Took an AI healthcare product from cold start to paying clinics and a $6.2M Series A
  • Sat in the procurement queue and the pilot review. I know what gets a committee to yes

Structural engineering at Waterloo, an Engineer Officer in the Canadian Armed Forces, then I built Bitlab's healthcare go-to-market engine from zero. Because LeadsACE partners with Bitlab, when you need the product built too, not just marketed, we bring real engineering to the table. No other growth agency can say that.

$6.2M
Series A taken to market
160+
B2B accounts closed
850+
Fortune 500 seats sold
~$640K
clinic pipeline on $0 ad budget
The work speaks

Founders who were stuck on go-to-market.

AI phone agent for clinics

Cold start → paying clinics → a $6.2M Series A.

No pipeline. No brand. A skeptical market. A product still being built. We led with loss-aversion math, not features, and signed 12 clinics before the product even worked.

$6.2M
Series A raised on the traction we built
12
clinics signed, before launch
150+
qualified clinic leads
LinkedIn (HeyReach) · Cold email (Instantly, Folderly) · Meta Ads · Close CRM
Read the full case study
160+
enterprise accounts closed
850+
seats sold across the Fortune 500
~13×
user-base growth
Dripify
LinkedIn B2B sales automation · first salesperson hired

The enterprise motion, built from scratch.

First dedicated salesperson. Landed and expanded a global software account into a 280-seat deal, then trained ~500 users across 7–8 regional orgs. Training is why the seats renewed.

"You have a clear explanation and also share best practices… we truly appreciate your time and effort."Karim · enterprise enablement session
Read the full case study
Genoplex · AI healthtech · Bitlab partnership
It's almost triple the benchmark I've been told for our industry.
Christopher Leidli · CEO

Idea to a working product in under two months, after two agencies failed. Then the ongoing growth engine across SEO, Meta and Google ads, and content, drawing global pharma interest.

Read the full case study
Genoplex
~3×
ad CTR vs. benchmark
<2 mo
idea → live product
1
joint patent filed
The systems we deploy

The mechanisms behind a founder's pipeline.

We assemble the right machines for your motion. Click any for the full breakdown.

Run the numbers

What demand gen could return for your product.

Pick your product category for B2B benchmark defaults, then tune to your motion — drag a slider or click any number to type it. The pipeline math: budget → leads → demos → closed deals → new ARR.

Engagements

Pick how much we run.

Same engine, three ways to deploy it. Built for the clock you're racing: traction before the raise, not after.

Done-With-You

Growth Systems

Own a GTM engine your team can run before the next raise.

We build the machine that survives a clinical buying committee, then hand your team the keys.

  • Positioning for clinical and economic buyers
  • Compliance-aware outbound + cold-email infrastructure
  • CRM with a pipeline a board can read
  • Playbook + training, so a junior rep can run it
Build my system See everything included
Enterprise

Full Growth Engine

A full crew to hit the number the board is asking for.

Everything in Fractional Growth Lead, plus a dedicated team executing across every channel at volume.

  • Everything in Fractional Growth Lead, plus:
  • A dedicated SDR team and media buyers
  • Volume across outbound, paid, content, and podcast
  • Custom AI agents and EMR integrations
  • Quarterly growth modeling and forecasting
Scale my pipeline See everything included
The risk is ours

A 30-day pilot, not a leap of faith.

You've been burned before. So we don't ask you to bet the budget on a promise.

How we take the risk off the table
  1. Start with a scoped 30-day pilot. We build the engine and start the motion. Don't see the pipeline taking shape? Walk, no further obligation.
  2. The audit that starts it is free. You leave with a committee map and a 90-day plan that's yours to keep, whether we ever work together or not.
  3. You get an operator, not a deck. The deliverable is booked meetings with real buyers, not a dashboard and a goodbye.

Common questions.

How long before we see real pipeline?

Qualified conversations start within weeks of going live, and booked, revenue-generating meetings inside the first 90 days. We've generated 20+ qualified leads in a single week from outbound alone, with no ad budget.

Do you actually understand healthcare buyers, EMR and compliance?

Yes — that's the wedge. Healthcare doesn't buy from one person; it buys from a committee of clinical, IT, finance and compliance stakeholders, each with a different veto. We've sold AI into clinics and SaaS into the Fortune 500, and we sell to that committee rather than around it.

What happens if it doesn't work?

Founders start with a scoped 30-day pilot. If the pipeline isn't taking shape, you walk — there's no commitment past the pilot. We'd rather prove it than sell you a retainer.

Are you an agency or a fractional CMO?

Neither. An agency markets and a fractional CMO advises; we build the engine, work the pipeline and book the meetings. As Dripify's first salesperson we built the enterprise motion from scratch — 160+ accounts and 850+ enterprise seats across the Fortune 500.

We already burned budget with a generalist agency. Why would this be different?

Because generalists don't know your buyer, your compliance reality or your sales cycle, so they optimise for volume you can't close. We took Voxira from a cold start to 150+ qualified leads, 12 signed clinics and a $6.2M Series A.

From the playbook

Selling to the buying committee Why pilots don't convert