A real sales pipeline for an AI healthcare platform, no paid media. LinkedIn as the engine, a podcast as a pipeline, and channels competitors can't touch.
The mandate: a real, trackable pipeline with no paid media. The constraints stacked up.
No ad budget and no repeatable top-of-funnel.
A skeptical clinical buyer on a long sales cycle.
Warm leads dying between touches.
So we treated pipeline as engineering, not advertising.
“The discovery and research Anatolie did for us was brilliant — consistently sharp, genuinely valuable insights that moved us forward.”
Shoukri KattanFounder & CEO · Caesar Health
EMR-aware outbound, a podcast that qualifies guests in real time, and a 48-hour reactivation cadence that keeps the funnel alive.
"No next task = dead deal." Every lead carries a scheduled touch, or it doesn't stay in the pipeline.
57 active opportunities plus 10 signed at a $799/mo average, built with effectively zero ad budget.
LinkedIn outbound (1,170+), targeted list-building, the podcast, events, and referrals — not ads.
20+ qualified leads and 11 booked qualifying calls in a single week, including multi-location and specialty groups.
A pipeline only matters if the clinics it signs go live, get results, and refer the next one. Tampa Heart & Vascular — a three-physician cardiology practice in Tampa, FL, on Athena, run by a single office manager — went live on the platform we took to market and, six months in, runs the front desk on it.
Calls that used to dump to voicemail are now handled live — new and established patients book themselves, in English or Spanish, straight into Athena.
"At least five hours a day" returned to the office manager — reinvested into patient care instead of chasing phone tag. Prescription refills auto-log to the chart, cutting 50% of that admin.
"I'd have had to hire not one but two more people." It even handles HMO logic — flagging auth-required patients and scheduling them two weeks out automatically.
"It's molded to Tampa Heart — the AI is like talking to an employee here. Without it I'd have had to hire two more people, and it saves at least five hours a day that I put straight into patient care. I can't live without it now."
Then it compounds: a colleague heard the AI on a call and asked for the number — the word-of-mouth the pipeline was built to create.
“The AI voice agent Anatolie’s team set up is so good — I hung up and could have kept talking to her all day. Just the way she was breathing, I felt like I was talking to a real person.”
“Already, this is way better, at least for me, than the two tools I’m able to use right now.”
“Perfect — thank you so much. This was genuinely good work from Anatolie.”
“The lead-generation quiz Anatolie built for us is on point, 100%. Everything about it makes sense — I love it.”
Built the entire GTM for an AI phone agent — 12 clinics signed, $2.1M pipeline.
CRM migration that lifted conversion and cut ~$30K/yr in cost.
Built the enterprise motion from scratch and grew a user base ~13×.