Patient-acquisition ad engine, built and scaled by LeadsACE across Meta and Google — capturing high-intent patients across many conditions at ~$0.11 a click.
The agency of record was reporting ~0.03% banner CTR — spend that bought impressions, not patients. The brief:
Reach across distinct disease states — dry eye, lymphoma, prostate, blood cancers — each with its own message.
A lean ~$3.2k/mo budget split between Meta and Google.
Contextual performance strong enough to anchor a pilot readout and milestone payment with senior pharma stakeholders.
So we treated paid acquisition as an evidence-driven growth engine, not a media buy.
“Creative is working really well. That’s just insane.”
Christopher LeidliCEO, Genoplex · Therapy4Me
We hedged across Meta and Google, iterated creative fast, and met patients at the moment of high intent — capturing demand instead of interrupting it.
Simplicity wins. If a patient can't grasp the ad in one second, it doesn't ship.
Meta/Facebook average CTR benchmarks (WordStream): all-industry ≈ 0.90%, healthcare ≈ 0.83%. Therapy4Me figures are account-reported, sustained across 50k+ impressions/week.
Meta CTR held ~9–10% for weeks, peaking at 10.15% — roughly 12× the ~0.83% healthcare average.
~45,000–50,000+ impressions and 5,000+ clicks every week at ~$0.11 CPC. The CTR held as volume climbed.
The top ad ("Blurry Vision — Causes, Symptoms & Relief") drove 31,553 clicks at an 11% CTR — 90%+ of the ad set's clicks.
Google Search CTR climbed from ~6% to a 12.57% peak — well above the ~3.3% health & medical search benchmark.
Performance was strong and contextual enough to anchor the pilot readout, helping secure the milestone and a larger 2026 scope.
High-intent traffic feeds Therapy4Me → Advanced Therapy Connect. Downstream booking lives in the client’s platform — what we show here is the traffic the engine bought, and what it cost.
“I just saw a media presentation from an agency of record getting abysmal click-through rates of 0.03% on their banner ads. They're almost not going to believe this — because it's performing so well. At a 10% average click-through rate, that's insane.”
Christopher LeidliCEO, Genoplex · Therapy4Me
“These are crazy click-through rates.”
“The numbers are trending in the right direction… the creative’s working.”
Pure outbound, a podcast pipeline, and EMR marketplace channels — no ads.
Built the entire GTM for an AI phone agent — 12 clinics signed, $2.1M pipeline.
Built the enterprise motion from scratch and grew a user base ~13×.