For roughly three years we were BitLab's embedded CMO — building its entire go-to-market function from zero, then using that one engine to take product after product to market.
BitLab could build almost anything. What it didn't have was a growth function — no demand, no pipeline, and no team to run either.
A great product with no repeatable way to get in front of buyers.
Every deal ran through the founder — it couldn't scale.
A portfolio, not one product — each venture needed its own GTM, from scratch.
So we built one engine, once — and pointed it at every product.
“Anatolie has done a great job taking work off my plate. I'm thankful for that.”
Shoukri KattanFounder & CEO · BitLab · Edited for clarity
Positioning to pipeline to the people who run it — one engine, pointed at product after product.
One engine, reused: positioning → demand → pipeline → close, pointed at each new product instead of rebuilt for every launch.
Build the function once, and every venture that runs on it gets to market faster. Each of these is its own case.
Full GTM from a cold start — 12 clinics signed and a $2.1M pipeline before the product even shipped.
Read the case →2,600+ leads at 98.5% non-paid across 67 clinics — LinkedIn, a podcast, and EMR channels, no paid media.
Read the case →Idea to a working product in under two months, then a paid + content engine running at triple the industry ad CTR.
Read the case →“Anatolie is our CMO. He handles sales and marketing, looks after operations, and delivers for BitLab and our clients.”
“Anatolie kills it with outbound messaging on LinkedIn.”
Built the entire GTM for an AI phone agent — 12 clinics signed, $2.1M pipeline.
Pure outbound, a podcast that qualifies guests, and EMR channels — no paid media.
The growth engine behind an AI healthtech platform, at roughly triple the benchmark ad CTR.