For roughly three years we were BitLab's embedded CMO — building its entire go-to-market function from zero, then using that one engine to take product after product to market.
BitLab could build almost anything. What it didn't have was a growth function — no demand, no pipeline, and no team to run either.
A great product with no repeatable way to get in front of buyers.
Every deal ran through the founder — it couldn't scale.
A portfolio, not one product — each venture needed its own GTM, from scratch.
So we built one engine, once — and pointed it at every product.
“The discovery and research Anatolie did for us was brilliant — consistently sharp, genuinely valuable insights that moved us forward.”
Shoukri KattanFounder & CEO · BitLab
Positioning to pipeline to the people who run it — one engine, pointed at product after product.
One engine, reused: positioning → demand → pipeline → close, pointed at each new product instead of rebuilt for every launch.
Build the function once, and every venture that runs on it gets to market faster. Each of these is its own case.
Full GTM from a cold start — 12 clinics signed and a $2.1M pipeline before the product even shipped.
Read the case →2,600+ leads at 98.5% non-paid across 67 clinics — LinkedIn, a podcast, and EMR channels, no paid media.
Read the case →Idea to a working product in under two months, then a paid + content engine running at triple the industry ad CTR.
Read the case →“Perfect — thank you so much. This was genuinely good work from Anatolie.”
“The lead-generation quiz Anatolie built for us is on point, 100%. Everything about it makes sense — I love it.”
Built the entire GTM for an AI phone agent — 12 clinics signed, $2.1M pipeline.
Pure outbound, a podcast that qualifies guests, and EMR channels — no paid media.
The growth engine behind an AI healthtech platform, at roughly triple the benchmark ad CTR.